Empowering Your Healthy Lifestyle with Premium Fitness Essentials
Fully committed to being a pioneer in the fitness industry that positively impacts global health.
Provide high quality fitness equipment, support the community with education and inspiration for a healthy lifestyle, and drive innovation to create the ultimate fitness experience. To achieve this, iReborn continuously pushes each resource to innovate and sets high value on its resources and fitness equipment technology.
The Story of iReborn Brand
For more than 20 years, iReborn, the official brand of PT. Trijaya Sportech, has been a pioneer in providing quality fitness equipment in Indonesia. With long experience and dedication to people’s fitness, iReborn has become the main choice as a market leader in selling various fitness equipment, ranging from treadmills, stationary bikes, elliptical crosstrainers, to home gyms and other fitness accessories.
At iReborn, we aim to be part of your journey toward a healthier, fitter life. Behind the excellence of our products lies a deeply rooted philosophy:
“Health is not a privilege reserved for professionals, but a right for everyone.”
From beginners taking their first step to long-time fitness enthusiasts, iReborn is here for all, providing trusted equipment that serves as a long-term health investment for individuals, families, and the wider Indonesian community. Our experienced team continuously develops innovative fitness solutions to support both your personal wellness and your gym or business success.
Core Values that Underpin our Innovation
Our core values serve as the foundation of our operations. We adhere to five fundamental principles that reflect our dedication to individuals, excellence, transformation, integrity, and mutual prosperity.
Our objective is to persist in our growth, foster innovation, and question conventional norms, ensuring that our values are translated into tangible actions on a daily basis. We are committed to continual growth, grounded by five core values that underpin our innovation.

Human-Centered Experience
We prioritize the fitness experience with a focus on the comfort and safety of our partners.

Revolutionary Innovation
We continue to innovate for partners to have the best fitness experience.

Challenging Optimism
We continue to challenge ourselves to make our fitness equipment a lifestyle must-have for partners.

High Integrity and Dedication
We always strive to do the right thing by being open and honest with our customers and partner ecosystem.

Sustainability for All
We believe that everyone should benefit from our fitness technology. It should be accessible, sustainable, and usable for all.
Help People Around the World Live Happier and Healthier Lives
We strive to maximize the health and wellness potential of every human being by providing the best fitness equipment with technology that is easy to use by all groups and working hard to create sustainable innovation.